As blogs have increased dramatically in popularity, the Web sites of mainstream media newspapers, television stations and magazines have all added a variety of blogs to their Web sites. I assume these blogs are held to the same journalistic standards as the articles and videos on their site and in their publication, but blogs give them a quicker way to get news to their consumers. While all of these news publications have added blogs, I think there are numerous sports sites that have used blogs very effectively.
One example is TrueHoop at ESPN.com. Henry Abbott wrote TrueHoop on his own, until ESPN.com asked him to move his site to ESPN. STill, Abbott does a lot of the same stuff. He goes over blogs and local newspapers to give readers links and more in-depth analysis to different teams. Abbott takes a lot of benefits of the Internet and uses them to his advantage. Unlike other blogs on mainstream media sites, a lot of the information you read in TrueHoop isn’t available in other places on ESPN.com
Blogs on a lot of mainstream media sites don’t have a good reputation because they don’t do so many of the things other, popular blogs do. Other mainstream media blogs are usually intended to be quick stories for online readers to check out before they go to the more in-depth article. TrueHoop is one instance where the mainstream media does it right.
